Todays median Harley Davidson owner is a white male about 47 years old, with an income of around $90,000, according to company demographics.
What is the average age of a Harley owner?
Harley dealerships are thriving. But there is another statistic associated with these legendary bikes that is startling, all the more so if you dont ride: The average age of a Harley owner these days is 44. In fact, more than eight out of 10 Harley owners are over 35; almost one in five is 55 or older.
How many Harley-Davidson owners are there?
Harley Owners GroupAbbreviationHOGFormation1983TypeCompany-sponsored clubMembership1,000,000+AffiliationsHarley-Davidson2 more rows
What age group buys Harley-Davidson?
Shares of the motorcycle maker have fallen 32 percent in the last 12 months. The surveys most significant finding is that 21- to 34-year-olds consider buying a bike for ease of transportation, whereas older buyers purchase bikes as a hobby or because motorcycles are cool.
Why is Harley-Davidson losing money?
There has been way too much supply in the market and not enough demand, Yarbrough said. But I just dont know that shrinking your way to profitability works. The biggest cloud that hangs over Harley is the cloud of aging demographics and younger customers not being interested in their bikes.
Is Harley Davidson a dying brand?
The yearly results for Harley-Davidson are out, and once again they paint a dark figure for the iconic American motorcycle brand, as its total worldwide sales collapsed like a dying star, with a decline of 4.3% to bring the company to a total of 218,273 units sold worldwide.
What years did Harley make the bad boy?
Make ModelHarley Davidson FXSTSB Bad BoyYear1995 - 96EngineFour stroke, 45° V-Twin, OHV, 2 valves per cylinder.Capacity1337 cc / 81.5 cu-inBore x Stroke88.8 x 108.0 mm20 more rows
Does Harley still own Buell?
Buell Motorcycles is an American motorcycle manufacturer based in Grand Rapids, MI and was founded in 1983 by ex-Harley-Davidson engineer Erik Buell. Harley-Davidson acquired 49% of Buell in 1993, and Buell became a wholly owned subsidiary of Harley-Davidson by 2003.