Word of mouth definition: Influencing and encouraging organic discussions about a brand, organization, resource, or event. To put it most simply, word of mouth marketers and advertisers seek to create something worth talking about and then actively encourage people to talk about it.
What is the meaning of word of mouth marketing?
Word-of-mouth marketing (WOM marketing) is when a consumers interest in a companys product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences—and usually, something that goes beyond what they expected.
Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.
What is word of mouth means?
(Entry 1 of 2) : orally communicated also : generated from or reliant on oral publicity word-of-mouth customers a word-of-mouth business. word of mouth. noun phrase.
Is word-of-mouth a good marketing strategy?
Because word of mouth advertising encourages customers or prospects to share authentic and engaging marketing messages on your behalf, its one of the most cost-effective and powerful promotional solutions out there. In fact, a little WOM can improve the overall impact of your marketing campaigns by up to 54%.
In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it. If consumers value word of mouth and marketers believe it is effective, then why arent marketers more focused on it?
Is word-of-mouth still effective?
Yes. But not always. A great deal of research finds that word of mouth is more effective than other types of marketing. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating new users and customers.